Campaign Manager

Enabling marketers to launch smarter campaigns with greater efficiency

As Principal Designer for the Measurement & Audience team, I led six designers to improve how marketers visualize and act on campaign data. We launched key features like Measurement & Optimization, Marketing Overview, and an AI-powered Performance Digest.

In 2024, I helped launch LinkedIn’s first AI-assisted marketing tool in Campaign Manager and created mentorship programs to support emerging cross-functional leaders across the org.

Focus area: Information Architecture, Measurement, AI