Serving on the Board of Directors at Monterey Peninsula Ballet Theatre, I lead all marketing and communications efforts—including website strategy, social media, email, and text outreach to families—while also contributing to executive-level decisions that shape the nonprofit’s operations and long-term direction. My focus is on strengthening the organization’s visibility, clarity, and connection with the community to support its continued growth and impact.

Key results:
• Established Marketing & Communication playbook with best practices, principals, and templates for future scale.

LINKEDIN

2012-2025

As Principal Designer at LinkedIn, I led the creation of the Mercado and Art Deco design language. I redesigned workflows for Sales Navigator, developed the AI-powered Seller Agent, and optimized the member experience on Profile and Identity teams. I also contributed to LinkedIn's multi-app strategy and led motion design for Figma, advancing component frameworks and fostering cross-functional collaboration.

Key results:
• Shipped multiple new product SKUs, features, and design team processes.
• Mentored and helped grow a design team from 20 to over 300 designers.
• Developed customer-centric and impactful business solutions that reached users globally.
• LinkedIn's annual revenue amounted to more than 16.37 billion in fiscal year 2024

REPUTATION.com

2012

As a Product Designer at Reputation.com, I played a pivotal role in enhancing user experiences across landing pages, product pages, and buy-flow interfaces, alongside email, advertising, and social media campaigns. My responsibilities included creating wireframes, mockups, and high-fidelity prototypes in HTML. Collaborating closely with marketing and product engineering teams, I transformed designs into functional products while maintaining a keen eye for continuous improvements.

Key results:
• Developed new business lines focused on user privacy concerns.
• The company received The 800 Award for fulfilling its brand promise by acting on consumer feedback.

4x STARTUPS

2004-2011

SET Media Inc: SET Media is a video technology company that connects brand advertisers with audiences through high-quality, targeted campaigns at scale. Developed creatives for brands like YouTube, HBO, and Lexus, and partnered with YouTube to launch the first contextual pre-roll ad banner. Led the rebranding of Affine Systems to SET, shaping its identity and marketing before its acquisition by Conversant.

OneCast Networks: OneCast Networks is a social network for local merchants connecting with nearby customers. Collaborated with product and engineering teams to enhance front-end features for web, mobile, and television devices using JavaScript and AJAX.

Revision3: Discovery Digital Networks (formerly Revision3) is a San Francisco-based multi-channel internet television network producing web shows on niche topics. Joined as Marketing Coordinator in June 2008, assisting with market planning, promotion, and public relations to support sales and marketing goals, tracking partner campaigns, and maintaining marketing materials.

Ito En: Ito En is a leading artisan of green tea, offering a curated selection of teas, teaware, and rare finds from around the world. I led the US In-Person Marketing team to showcase tea, explain its benefits, and provide samples to high valued customers.